MALAYSIA • ADVENTURE & ECO-TOURISM
Malaysia's First European-Themed ESCAPE Adventure Park
A new chapter for Malaysian adventure tourism — the first European-themed ESCAPE park brings nature-based outdoor adventure with a distinctive woodland aesthetic to Malaysia.
TYPE
European-themed nature adventure park
AUDIENCE
Families, thrill-seekers & eco-tourists
CONCEPT
Outdoor woodland adventure experiences
European-Themed ESCAPE Park Coming to Malaysia
About the ESCAPE Park Project
Malaysia is set to welcome its first European-themed ESCAPE adventure park — an exciting addition to the country’s growing eco-tourism and adventure attractions landscape. ESCAPE is known for nature-based adventure parks combining outdoor thrills with family-friendly experiences inspired by European woodland design.
The park concept focuses on outdoor adventure including zip lines, elevated rope courses, treetop walks and nature-immersive activities set within a landscaped natural environment.
What to Expect
ESCAPE parks typically feature adventure zones suited to different ages and thrill levels — from gentle nature walks for young children to challenging high-rope courses for adults. The European theming adds architectural character: timber lodges, rope bridges, stone pathways and lush planted landscapes.
The specific location and opening timeline are subject to confirmation. Once open, it is expected to attract significant visitor interest as a new premium adventure destination.
Why This Matters for Malaysian Adventure Tourism
A European-themed park fills a clear gap in Malaysia’s family adventure attraction landscape.
Nature-Based Adventure
Unlike conventional theme parks, ESCAPE focuses on outdoor, nature-based experiences — a growing preference among Malaysian and international tourists.
European Theming
The woodland European aesthetic is distinct from existing Malaysian parks, offering a different visual experience.
Family-Friendly Zoning
ESCAPE parks are designed with multiple zones by age and thrill level, suitable for extended families.
Eco-Tourism Alignment
Nature-based adventure parks align with Malaysia’s growing eco-tourism push, positioning sustainable outdoor attractions as premium experiences.
Cameron Highlands as an Adventure Base
Why the highlands are ideal for adventure and eco-tourism development.
Existing Adventure Attractions
Cameron Highlands already supports jungle trekking trails (including the famous Jim Thompson Trail), guided hikes to Gunung Brinchang and the Mossy Forest, and farm-based agro-tourism. A European-themed adventure park would complement this existing offer significantly.
Tourism Growth Potential
Cameron Highlands receives millions of domestic and international visitors annually. A premium adventure attraction would extend average visitor stays, attract a younger demographic and create year-round appeal beyond seasonal peaks.
Adventure Activity Tips in Cameron Highlands
Jim Thompson Trail
One of Cameron Highlands’ most famous jungle trails. Go with a licensed guide — the trail passes through dense highland forest.
Gunung Brinchang Summit
The road to the summit is driveable but steep. The Mossy Forest boardwalk at the top is highly rewarding. Go early for mist and quiet.
Farm Experiences
Pick-your-own strawberry farms, tea factory tours and vegetable farm visits provide accessible outdoor experiences for families.
When and where will it be opened?
The first European-Themed park will be opened in Cameron Highlands. The date set for the opening of this theme park will be 2023.
What is the name of this place?
This will be a European-themed outdoor park named ESCAPE Cameron Highlands
How big is the park?
The park will be built on top of a 60-acre land.
Who is developing the theme park?
ESCAPE Cameron Highlands will be jointly developed by the Sim Leisure Group and Hektar Muda Sdn Bhd. On August 2021, the Minister of Tourism, Arts and Culture Dato’ Sri Hajah Nancy Shukri officiated the signing ceremony in August 2021.
Visitor Highlights
What is the overall persona of ESCAPE Cameron Highlands?
ESCAPE Cameron Highlands will have a European-themed outlook. Visitors to the park will surely be able to experience the best of Europe here. The cold weather in Cameron Highlands makes it the perfect place to have such a theme park which reflects the actual cold environments of Europe.
What is so special about the park?
This will be a truly eco-friendly theme park that runs totally on renewable energy. It is surely a state-of-the-art and technologically advanced place to enjoy and be entertained.
What can you expect to enjoy in ESCAPE Cameron Highlands?
Among the attractions slated to be built here include:
- The first dry ski slope comes with a 920-meter high ski lift and a 1.2 km slope
- ESCAPE Gravity Play Slides
- Street bowling
- Chasing after the Cheese
What are the plans to open the park?
The development of ESCAPE Cameron Highlands is scheduled to start by the end of 2021, all factors considered including the COVID-19 pandemic. If this is followed, then it will go through 3 phases.
- Phase 1 – Development that will take 15 to 18 months
- The first half of 2023 – Opening of the theme park to the public
- Phase 2 and 3 – Further developments after the park opens.
Is this the only ESCAPE park?
No. There are currently 2 ESCAPE Theme Parks in Malaysia. 1 is in Penang and the other in Paradigm Mall, Petaling Jaya which houses the longest water slide in the world (as certified by the Guinness World Record). With the new ESCAPE Cameron Highlands, it will surely bring more fun and joy to Malaysians from all walks of life.
https://www.youtube.com/watch?v
=BeIzgusbLb8&t=39s
