Affordable Highland Living: How PR1MA Is Opening Homeownership Doors In Cameron Highlands
Property prices in Cameron Highlands have climbed past RM600,000 a unit, pushing ownership out of reach for many local families. The PR1MA scheme is changing that with 2,000 low-cost apartment units now under construction in Tanah Rata.
Price From
RM120,000
Location
Tanah Rata, Brinchang & Kampung Raja
Category
Low-Cost & Affordable Housing
About The PR1MA Scheme
PR1MA stands for the 1Malaysia People’s Housing Project, launched by Datuk Seri G Palanivel, Member of Parliament for Cameron Highlands, for lower-income households.
Fern Valley Sdn Bhd is the appointed developer, with groundbreaking for the Tanah Rata units held ahead of the scheme’s official area launch.
Project Sites
Tanah Rata (first phase, under construction), with similar low-cost blocks planned for Brinchang and Kampung Raja under the same developer.
Key Facts At A Glance
- 📌 Groundbreaking for the Tanah Rata units was held ahead of the official launch.
- 📌 Construction began months before PR1MA was formally announced in the area.
- 📌 Completion of the Tanah Rata apartments was originally targeted around 2016.
- 📌 The scheme also covers Larkin (Johor), Bukit Gelugor (Penang), Seremban Utara, Cheras (KL) and Kuantan (Pahang).
Three Unit Types, Three Price Brackets
Type A
Priced roughly 30% below prevailing market rates — the closest option to standard market housing.
Type B
Sits around RM200,000, with an added 10% discount for eligible government servants who apply.
Type C
The most affordable tier, with low-cost apartments priced around RM120,000 per unit.
Government Discount
Public servants get an extra 10% off Type B units, on top of the already-subsidised price.
Who Can Apply
Eligibility targets Malaysians earning between RM2,500 and RM7,500 a month, part of a wider effort reaching 4.6 million lower-income households.
- 💰 Average price across all PR1MA units in the area works out to roughly RM200,000.
- 💰 Eligibility targets Malaysians earning between RM2,500 and RM7,500 a month.
- 💰 The wider PR1MA initiative aims to help 4.6 million Malaysians earning under RM3,000 monthly.
- 💰 Government servants get preferential discount terms specifically on Type B units.
Why It Matters For Cameron Highlands
With local prices far outpacing average incomes, PR1MA gives residents a realistic path to owning a home without leaving the highlands they grew up in.
